PARENTS PAGE — CONTENT & DESIGN BRIEF
SECTION 1 — HERO
CAPTION:
GOLFSTARS FOR YOUR CHILDHEADING:
Their golf journey starts here.COPY:
Whether they’ve never held a golf club or already love the game, GolfStars gives children a fun, supportive place to learn, progress, make friends and develop a love of golf.[IMAGE: Strong GolfStars lifestyle image showing children genuinely enjoying a session. Ideally children interacting with a coach or each other rather than a technical swing photograph.]
[PRIMARY CTA: BOOK A FREE TRIAL → Free Trial / booking journey]
[SECONDARY CTA: FIND GOLFSTARS NEAR YOU → Locations page]
SECTION 2 — IS GOLFSTARS RIGHT FOR MY CHILD?
[DESIGN: Text + Image section]
HEADING:
Is GolfStars right for my child?COPY:
You don’t need to be a golfer to get your child started with GolfStars — and they don’t need any previous experience either.GolfStars is designed for children at every stage, from complete beginners taking their first swings to young golfers ready to develop their game on the course.
With programmes for ages 2½–16, children learn at a level that’s right for them, supported by coaches who make sessions fun, positive and rewarding.
Every child develops differently, so age is simply a guide. Your GolfStars coach will help make sure your child starts in the programme that’s right for them.
[IMAGE: Child and GolfStars coach interacting positively. Warm and reassuring rather than technical.]
[CTA: FIND THE RIGHT PROGRAMME → Pathways page]
SECTION 3 — WHAT WILL MY CHILD GET FROM GOLFSTARS?
[DESIGN: 6 benefit boxes/icons. Similar approach to the “Why Parents Choose GolfStars” section on the homepage.]
HEADING:
More than learning to play golf.INTRO:
Of course we want children to become great golfers. But the experiences, friendships and confidence they develop along the way matter just as much.HAVE FUN
Games, challenges and activities make learning exciting and give children a reason to look forward to every session.
BUILD CONFIDENCE
Achievable challenges and positive coaching help children recognise what they’re capable of and develop belief in themselves.
LEARN & PROGRESS
Children develop their golf skills through a clear pathway that gives them something new to learn and work towards.
MAKE FRIENDS
Group coaching creates opportunities to meet other young golfers, have fun together and feel part of something.
EXPERIENCE ACHIEVEMENT
Progress is recognised and celebrated, helping children stay motivated and proud of what they’re achieving.
BECOME A GOLFER
Ultimately, GolfStars helps children develop the skills, confidence and understanding to enjoy golf where it really belongs — out on the course.
[IMAGE/ICON DIRECTION: Simple GolfStars-branded icons or appropriate photography for each benefit. Avoid overly technical golf imagery.]
SECTION 4 — A PROGRAMME THAT GROWS WITH THEM
[DESIGN: Three programme boxes using the existing Little Stars blue, Rising Stars red and GolfStars gold branding.]
HEADING:
One journey. Every stage of their game.INTRO:
From their very first experience through to confidently playing the course, GolfStars provides a pathway that grows with your child.LITTLE STARS | AGES 2½–5
Their first introduction to golf through movement, fun and play.
Little Stars gives younger children a positive first experience of golf while developing fundamental movement, coordination and confidence.
[IMAGE: Little Stars age-appropriate session photography.]
[CTA: DISCOVER LITTLE STARS → Little Stars page]
RISING STARS | AGES 5–11
Building confidence, foundations and course readiness.
Rising Stars introduces children to the skills and experiences they need to develop their game, achieve goals and become increasingly confident golfers.
[IMAGE: Rising Stars age-appropriate session photography.]
[CTA: DISCOVER RISING STARS → Rising Stars page]
GOLFSTARS | AGES 11–16
Developing performance, scoring and independence on the course.
GolfStars supports older juniors as they continue developing their game and become increasingly confident, independent golfers.
[IMAGE: Older GolfStars juniors playing on the golf course.]
[CTA: DISCOVER GOLFSTARS → GolfStars programme page]
[SMALL TEXT: Ages are intended as a guide. Your GolfStars coach will help ensure your child joins the programme that best suits their stage of development.]
SECTION 5 — WHAT HAPPENS AT A GOLFSTARS SESSION?
[DESIGN: Text + Image section.]
HEADING:
Learning golf should feel like fun.COPY:
GolfStars sessions combine coaching, games, challenges and opportunities to achieve, creating an environment where children can learn without feeling under pressure.Sessions are delivered by trained GolfStars coaches and are designed to keep children active, involved and progressing at a level appropriate to them.
Children learn alongside other young golfers, take on new challenges and gradually build the skills and confidence they need to enjoy the game beyond the coaching session.
[IMAGE: Active group session showing children playing, interacting and having fun rather than standing in a line receiving technical instruction.]
[CTA: FIND A GOLFSTARS VENUE → Locations page]
SECTION 6 — PROGRESS WORTH CELEBRATING
[DESIGN: Strong visual section showcasing GolfStars achievement and rewards.]
HEADING:
Something to work towards. Something to celebrate.COPY:
Children love knowing they’re getting better.That’s why achievement and progression are an important part of the GolfStars experience.
Throughout their journey, children are encouraged to take on challenges, recognise their progress and celebrate what they’ve achieved.
It’s not simply about being the best golfer in the group. It’s about personal progress — giving every child the opportunity to experience success and feel proud of how far they’ve come.
[IMAGE: Child celebrating an achievement, ideally with GolfStars certificate, award, trophy or other existing programme reward visible.]
SECTION 7 — YOUR FIRST GOLFSTARS SESSION
[DESIGN: Four simple information boxes/icons.]
HEADING:
Starting couldn’t be easier.DO THEY NEED ANY EXPERIENCE?
No. Complete beginners are absolutely welcome. GolfStars is designed to help children start their journey and progress from wherever they are.
DO THEY NEED THEIR OWN GOLF CLUBS?
No. Your child doesn’t need their own clubs or equipment to get started.
When the time is right for them to have their own clubs, our trained coaches can help you choose equipment that is properly suited to your child’s age, size and ability.
WHAT SHOULD THEY WEAR?
Comfortable sportswear that allows them to move freely is perfect for getting started.
Once they become a GolfStars member, children receive their own GolfStars kit, which we hope they’ll wear proudly to their sessions and events.
WHERE DO SESSIONS TAKE PLACE?
GolfStars is delivered at participating golf clubs and venues. Find your nearest GolfStars location to see what’s available in your area.
[IMAGE/ICON DIRECTION: Keep this section simple and practical. Icons could represent beginner-friendly, equipment, clothing and location.]
[CTA: FIND GOLFSTARS NEAR YOU → Locations page]
SECTION 8 — WHAT PARENTS SAY
[DESIGN: Three testimonial cards. Ideally use genuine GolfStars photography where permissions allow.]
HEADING:
Loved by young golfers. Trusted by parents.[TESTIMONIAL 1: Genuine GolfStars parent quote.]
[TESTIMONIAL 2: Genuine GolfStars parent quote.]
[TESTIMONIAL 3: Genuine GolfStars parent quote.]
[DISPLAY: Parent first name + GolfStars venue/location where permission has been given.]
[IMAGE: Optional parent/child or session photography. Avoid stock photography.]
SECTION 9 — PARENT FAQs
[DESIGN: Accordion/drop-down FAQs.]
HEADING:
Questions before they get started?WHAT AGE CAN MY CHILD START GOLFSTARS?
GolfStars provides a pathway for children from approximately 2½ through to 16, with different programmes designed around their stage of development.
DOES MY CHILD NEED TO HAVE PLAYED GOLF BEFORE?
No. GolfStars welcomes complete beginners as well as children who already have experience of the game.
WHICH GOLFSTARS PROGRAMME SHOULD MY CHILD JOIN?
Age provides a useful starting point, but children develop at different rates. Your GolfStars coach will help identify the most appropriate programme for your child.
DOES MY CHILD NEED THEIR OWN GOLF CLUBS?
No. Children don’t need their own clubs or equipment to get started. When they’re ready for their own clubs, our trained coaches can help you choose equipment suited to their age, size and ability.
WHAT SHOULD MY CHILD WEAR?
Comfortable sportswear is ideal when getting started. Once your child becomes a GolfStars member, they’ll receive their own GolfStars kit to wear to sessions and events.
HOW OFTEN ARE GOLFSTARS SESSIONS?
GolfStars sessions and availability may vary between venues. Find your nearest GolfStars venue to see the opportunities available in your area.
HOW MUCH DOES GOLFSTARS COST?
Membership options may vary between GolfStars venues. Find your nearest venue for current membership information and availability.
CAN MY CHILD TRY GOLFSTARS BEFORE JOINING?
Yes. Free trial sessions are available at participating GolfStars venues, giving your child the opportunity to experience GolfStars before joining.
WHERE IS MY NEAREST GOLFSTARS VENUE?
Use our location finder to discover participating GolfStars venues and opportunities near you.
[CTA: FIND GOLFSTARS NEAR YOU → Locations page]
SECTION 10 — FINAL CTA
[DESIGN: Strong full-width GolfStars CTA section. Visually distinct from the FAQs above.]
HEADING:
Ready to give golf a go?COPY:
The best way to discover GolfStars is to experience it.Find your nearest participating GolfStars venue and give your child the opportunity to start their golfing journey.
[IMAGE: Positive, aspirational GolfStars image — ideally child/children enjoying golf on the course.]
[PRIMARY CTA: BOOK A FREE TRIAL → Free Trial / booking journey]
[SECONDARY CTA: FIND GOLFSTARS NEAR YOU → Locations page]